A business blog is an another way of sending the marketing messages to your customers in related to product promotion, innovation and your services. As well as you can educate and inform your customers about your company and they can get to know you more.
Having a blog on your site naturally attracts search engine traffic.
- Blogs already have optimised site architecture.
- Most are set up with a clear navigation, where every page is set up to link back to the other main pages
- Blog sites generally have higher search engine rankings than standard sites.
- There are SEO benefits for your web site if content is updated regularly and linkage takes the user through to the main web site.
- Blogs can generate online and offline word of mouth.
- Blogs are excellent for lead generation.
- Blogs can be used for collecting customer feedback about a product or service.
- Blogs enables a more personal approach to marketing for organisations as it opens up a two way interaction with customers.
Benefits of Blog Comments
User generated content (i.e. comments/product reviews) are not only useful for consumers, they’re profitable for merchants. They can increase retail conversion rates and consumer satisfaction.
User generated content shares many of the characteristics of proper content optimisation for search engines by providing focused, frequently updated content likely to attract incoming links. A few of the most common benefits of user generated content for web site optimisation and better search engine rankings include:
- Leveraging a like-minded, enthusiastic community for the creation and sharing of topically focused content in multiple media formats: text, audio, images and video
- Additional web site content attracts traffic through long tail phrase queries
- UGC increases the breadth of overall content available to consumers, increasing the chance they’ll find what they’re searching for
- The opportunity to contribute content in a meaningful way fosters community and can result in an effective feedback loop – motivating the creation of more content and participation.
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Social Media Management
Social media marketing or management refers to the process of gaining traffic or attention through social media sites. We help brands use it to connect in meaningful ways.