Planning for 2023: Facebook Rebranding Tips

Do you need to rebrand?

Facebook may no longer be the cool app, or the place to hangout for younger users, but it remains the most accessed social media platform in the world, and it continues to add more users, as it expands into ever more markets.

It may be time for a rebrand if you are experiencing any of the following ….

Brand Misson : Clearly define your brand’s mission, values, and messaging, and make sure they align with your target audience.

Create Brand Post: Create a consistent look and feel for your brand across all of your social media channels, including your Facebook page.

Show your Brand:Utilize Facebook’s cover photo and profile picture to showcase your brand’s logo and messaging.

Create Post: Regularly post high-quality, relevant, and engaging content that aligns with your brand and resonates with your target audience.

Use Advertisement: Use Facebook ads to reach a wider audience and drive awareness for your rebrand.

Create Your Brand Guidelines :

At a minimum, your brand guide should include

Voice and tone (including mission and vision)

1. Logo downloads

2. Logo “do’s and don’ts”

3. Image examples 

4. Fonts and usage

5. Color palette