Google Adwords Search Funnel Feature Released

Just running an AdWords campaign does not necessarily mean that it will be a big hit at the end of the day. You need to get as much information about ad campaigns, ad groups and keywords as possible to make a better decision. However, collating information pertained to Google PPC was not easy until the release of Search Funnels.

Though it is currently featured in beta version, it has created a furor among AdWords campaigners. Now with this AdWords Search Funnels, you will be able to get a clear picture of the entire interaction between your given ads with the prospective customers before ultimately converting. In fine, you will be able to monitor the behavior of the customers before they finally click onto your selected keywords.

What is AdWords Search Funnels?

AdWords Search Funnels are a series of reports that contain everything about ad click and the entire conversion process in a precise way. Besides generating top conversion report, it also generates 7 other reports that will give you a clear view of the entire process including

• Assisted Conversions
• First and Last Click Analysis
• Top Path
• Time Lag
• Path Length

Assisted Conversions

The Assisted Conversions report shows last click conversions and click-assisted conversions for each campaign, ad group, and keyword. It helps you understand how your keyword is supporting each other to convert and what’s the true value of each one.

First and Last Click Analysis

As name suggestion,  this report shows the number of conversions generated from first or last clicks. It can break down into Campaign, Ad groups and Keyword levels. It helps you understand the performance of all of your keywords.

Top Path

This report shows how each conversion is generated in terms of path which lets you break down into campaign, ad group and keyword level as below.

Time lag

This shows the percentage of conversions in which the time takes your customer to convert after seeing or clicking ad for first time.

Path Length

This report shows the percentage of conversions in which how many times you ads get clicks or impressions before converting. It helps you understand the behavior of repeating customers.

Is it Helpful?

AdWords Search Funnels is designed to help advertisers to have a better understanding of different facets of their on going AdWords campaign. Now, you will be able to map the contours of the thought process and shopping habits of consumers that lead up to the final conversion.

Furthermore, advertisers will be able to gauge the actual value of their targeted keyword as AdWords Search Funnels is offering a unique opportunity to the advertisers to check what ads are clicked by consumers before they clicked onto their respective ads.

AdWords Search Funnels will certainly have a mass appeal, as it is helping advertisers to target those keywords, which have good search volume but which have not been utilized properly. You can find “AdWords Search Funnels” in the ‘Conversions’ section under the Reporting tab.

Here’s video demo for search funnels report.

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