Myanmar is an emerging economy which is on its way up. Like other emerging economies in the world, e-commerce trends in Myanmar are also showing positive signs of growth. E-commerce industry can attribute this growth to a number of factors. People are now equipped with the latest electronic gadgets and have access to blazing fast internet speed. Add to it the changing lifestyles where people don’t get much time to go shopping. All these factors have created a demand for online shopping. On the other hand, online sellers have also taken many measures to facilitate the buyers online. Marketplaces like eBay, Kaymu and Amazon offer multiple options of payment, free shipping and return of goods.
Why Free Shipping is Important?
It can never be easy to offer services like free shipping without taking a hit on the pocket. But sellers are willing to offer such services because at the end of the day, it is all about making online shopping a realistic option for buyers.
Free shipping nowadays is a given. During the early stages of e-commerce, it was the customer who had to bear all the shipping expenses and face the occasional shipping delays. After many complaints and lost orders, sellers decided to facilitate the buyers by offering free delivery. Free shipping has become so common now that customers always expect it and in case they don’t get it, they are likely to be left disappointed.
How to offer free shipping?
The whole purpose of online shopping was to let people shop from the ease of home and not worry about how the product would reach their doorsteps. Offering free shipping is likely to affect the profitability of the seller but there are many ways sellers can offer free shipping.
The first case is to offer free shipping on all products. For sellers who have a lot of orders, this can be a good thing. It will also lead to better customer satisfaction.
A number of companies also offer free shipping after a certain limit. For instance, some sellers on Kaymu may offer free shipping within 10km or on shopping of 1000 Ks. Surveys have shown that in such a scenario, customers are likely to shop more to reach the certain limit to avail free shipping.
Other companies may opt for creative programs like loyalty and frequent purchase programs. But one should be wary not to annoy the customers as it could lead to customer dissatisfaction.
Summing Up
Free shipping is a standard in the world of online shopping. Online shoppers in Myanmar also expect free shipping to their doorsteps. Free shipping allows customers to experience a more enjoyable shopping experience.
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