Digital Marketing for Hospital in Myanmar

Here in Myanmar, Facebook is not only a social network but also YouTube, Google Search, Medium, Spotify and LinkedIn for Myanmar people. People use Facebook as a swiss army knife. So when you consider a lead generation strategy for your brand, whether you are B2B or B2C, Facebook should be the priority of your digital strategy. We have used Facebook and generate tons of leads for our clients from Facebook. How? These creatives and strategies explained;

Pushpawati Singhania Hospital & Research Institute(PSRI Hospital)

PSRI s a multispecialty institute of national & international repute. They want to have a representative office to offer better service for Myanmar people. If it is in 2010, their opening ceremony ads need to be on radio, newspaper, and TV. But in 2019, we, Digital Dots’ social media team crafted a social media strategy for events and drive more than 50+ people to the event.
After the event, our team optimized the Facebook Page’s setting. We added the service tabs to give instant information. When creating the service tab and icon, we follow PSRI hospital’s creative guidelines.

For publishing articles, we have used the Facebook note feature.

For the content strategy, we build our reputation on social media as health education. We have created the contents aligning with the services our client wants to sell. For example, PSRI has a kidney transplantation service, so our content team creates kidney disease-related content.

Educational Contents

Educational Contents

For lead generation,

To generate leads for PSRI hospital, we have created an evening clinic program for the patients to be able to discuss their pain. The process is clear. We have created message ads and drive people to book their phone call.

For Event lead generation,

To generate event leads, we have created localized ads for two cities. In Myanmar, Yangon and Mandalay are the top cities. So we have created different creative and copywriting for the event.

Results? Cost per lead is $0.02 and we have driven more than 50+ actual people to the event. Here are the other lead generation ads creatives.

So when it comes to the health care industry, build audiences’ trust by sharing health tips and contents. Then retarget them with personalized ads.