Customer Acquisition Channels

There are several digital platforms and channels that you can use to acquire customers. ​​Which customer acquisition channel is the best for your business depends on how your business works.

• Content marketing (blogs, podcasts, videos)—here, you create high-quality content in various formats and attract inbound search traffic visitors looking to get educated, entertained, or both.

• Marketing via email (regular broadcast newsletters and autoresponders)—Leverage the power of email communication to nurture your leads and prospects before making them irresistible offers as part of your sales campaigns.

• Social media marketing (Twitter, Facebook, Instagram, LinkedIn)—You can choose to leverage the power of organic reach of Instagram, LinkedIn, and Twitter or go the paid advertising route with Facebook, depending on your goals and audience response.

• Search engine marketing (PPC ads, Bing Ads)—Pay-per-click advertising (PPC) is a great way to drive traffic to your website or landing page. With PPC, you only pay when your ad is clicked. This makes it an incredibly cost-effective way to increase brand awareness and drive relevant leads to your website.

Is Customer Acquisition Difficult?

Customer acquisition is not rocket science. Most businesses can figure it out over some time. 

But some of the drawbacks to businesses doing this themselves is:

• More time is needed because of a steep learning curve.
• Branding may take a hit because of marketing experiments gone haywire.
• Hiring quality marketing experts for each domain is time-consuming and expensive.
• Costly strategic mistakes.

And overall, much wasted time and marketing dollars down the drain.

We recommend sitting down with a digital marketing agency that has helped businesses such as yours and understanding the scope of what is needed. An excellent digital marketing agency will partner with you over mid to long-term contracts and aim to ensure that every marketing dollar you spend gives you ROI (return on investment) to the maximum!

But if you prefer an easy workflow we recommend using Sender.net. This multipurpose tool helps to create email marketing campaigns with ease. You are able to build a strong customer base and effectively reach your ideal target audiences.

Conclusion

Customer acquisition is a long-term process that needs to be planned, strategized, and executed with much care. It looks simple but is seldom easy to get right from the get-go.

If you are looking for a professionally managed digital marketing agency to help you get more customers and more sales this quarter or year, we are here to help. 

Our approach is to sit with you and understand your business’s challenges better. Then, once we understand where you stand right now and where you want to go, it becomes easy for us to chart out the best ways to get you there as painlessly and effortlessly as possible!