Copy is one of the many different factors effecting search engine algorithms. Content has a tremendous influence on both searches and on search engine spiders and visitors.
SEO is all about bringing targeted traffic to your website from search engines, so that your visitors convert by performing a desired action. Desired conversions include signing up for a newsletter, completing a web enquiry form for additional information, as well as making a purchase. Your copy can help you do both.
Using Keywords and Phrases as Guides
Try to pick one primary keyword phrase per page. The more focused your page is on a single topic, the better chance you have of achieving high rankings for it. You will be using keywords and keyword phrases in the following specific areas of your web page:
- Title, description meta tags and headlines
- Main descriptive page copy
Although the words in the title and description meta tags do not appear on the page being viewed in the browser, they do appear in the search engine results, which searchers will be viewing. These words also get bolded in the search engine result pages (SERPs) and are a heavy hitter in optimisation. So, these browser-invisible titles and description tags should be written for both the search engine and searchers.
This means you want those elements to be “keyword rich,” allowing them to, first, help the page be served in the results, and, second, entice searchers to want to visit your web site.
Ready to work with us?
Hire a professional team and get your project done efficiently.
or call us on +95 9 8989 460 15
Recent Posts
- 5 Social Media Marketing KPIs to Track for Success
- TikTok's Genie: The Next Frontier in AI Chatbots
- How to Monetize Your YouTube Channel in 2024
- The Era of End-to-End Encryption Messengers
- TikTok Adds Image Search for Similar Products in TikTok Shop
- Google Is Removing Its Chat Option From Business Listings
- 5 Most Common Cybersecurity Mistakes
Social Media Management
Social media marketing or management refers to the process of gaining traffic or attention through social media sites. We help brands use it to connect in meaningful ways.